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This theme is NOT a WordPress theme and is NOT self-manageable unless you are comfortable with basic HTML. Domain name (your campaign.com) is included along with, hosting, email, installation, set up and basic customization. This theme utilizes your social networking accounts such as Facebook and Twitter and embeds your latest activity into the page in a way that can be considered automated updating. The social network features draw visitors to your social networking accounts to keep them updated thus eliminating the need to stay on top of your website on a consistent basis. This is a great solution for candidates running for smaller offices and those who cannot afford staff to update constantly.